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Premium Fishing Distribution

Built on Experience. Driven by Living It.

We unite decades of hard-earned fishing experience with the energy of a new generation. Nordic Fieldsport is your partner for growth across European sport fishing.

  • Founded by Lars Svendsen
  • 3 premium brands
  • B2B-first
    • Explore Products Contact Us
    2024 · Køgevej 206, Roskilde · Real fishing before every release
    Fishing in Nordic waters at sunrise
    Heritage Story

    From the Svendsen legacy to the next generation

    Nordic Fieldsport ApS was founded in 2024 by Lars Svendsen (Svendsen Sport founder) and his two sons. We combine proven craft with modern distribution to keep retailers and anglers ahead of the curve.

    We are a distributor built on time spent on the water. Every product we ship is tested by anglers, refined with brand partners, and launched with the support retailers need to win their local market.

    • Family-owned, Europe-focused distribution headquartered in Roskilde.
    • Hands-on collaboration with brands to adapt for Nordic and European waters.
    • Strategic B2B support: inventory visibility, marketing kits, and technical guidance.
    Read our story →
    Nordic Fieldsport headquarters in Roskilde
    Roskilde, Denmark
    Brands

    Three iconic brands. One distribution partner.

    Myran Sverige, Pulz Bait, and Wolfcreek Lures carry heritage and innovation from Scandinavia to retailers across Europe.

    Myran handcrafted spinners
    Handcrafted since 1950

    Myran Sverige

    Huskvarna-built spinners with 100% handmade construction. Authentic Scandinavian craft for trout, pike, and salmon.

    Huskvarna · Brass & copper · Proven actions
    Explore Myran →
    Pulz Bait motorized lure system
    Patented motion

    Pulz Bait

    Revolutionary lure system with an internal motor and interchangeable skins. Built for lifelike vibration in all conditions.

    Modular · Rechargeable · Field-tested
    Explore Pulz Bait →
    Wolfcreek handcrafted lures
    Swedish craft

    Wolfcreek Lures

    Legendary handcrafted predators lures. Built for trophy fish with distinct Nordic profiles and finishes.

    Sweden · Hand-painted · Global demand
    Explore Wolfcreek →
    Featured Products

    Built for real Nordic waters

    A curated view of lures and systems that are moving fast with retailers. B2B pricing is available inside the portal.

    Myran
    Myran Panter Spinner

    Panter Spinner

    Huskvarna brass body, sizes for trout and pike.

    View details →
    Pulz Bait
    Pulz Bait Pro System

    Pulz Bait Pro

    Patented internal motor with rechargeable core and modular skins.

    View details →
    Wolfcreek
    Wolfcreek Elite

    Wolfcreek Elite

    Hand-painted predator lure with Nordic colorways.

    View details →
    Accessories
    Premium tackle kit

    Premium Tackle Kit

    Retail-ready kits with curated tackle for Nordic seasons.

    View details →
    Gift Sets
    Gift set packaging

    Seasonal Gift Sets

    Ready-to-gift assortments for retail endcaps and campaigns.

    View details →
    New
    New arrivals

    New Arrivals

    Fresh drops tuned for the season, available to partners first.

    View details →
    View full catalog
    Why Nordic Fieldsport

    Built on the water, designed for B2B growth

    We keep a narrow focus on quality, logistics, and real angler insight so retailers can rely on every shipment.

    Heritage & Innovation

    Decades of Svendsen experience combined with new engineering and constant on-water testing.

    Premium Brands

    Myran, Pulz Bait, and Wolfcreek Lures exclusively distributed with full marketing support.

    B2B Partnership

    Transparent inventory, reliable logistics, and a dedicated team to support each retail floor.

    For Retailers & Distributors

    Partner-first B2B portal

    Access real-time stock, marketing materials, launch calendars, and Nordic-specific assortments tailored to your store.

    B2B Portal Talk to Sales
    • Real-time inventory & allocations
    • 24/7 online ordering
    • Marketing kits & launch assets
    • Dedicated support from Roskilde
    Latest from the Water

    News, tactics, and product field notes

    Fresh stories from our brands, test anglers, and partners. Delivered in Danish first, with English highlights.

    Pike fishing tips
    Tactics

    Seasonal pike playbook

    How we tune Myran and Wolfcreek selections for Nordic pike in spring and autumn.

    Read article →
    Myran workshop
    Brand

    Inside Huskvarna craft

    A look at the 1950 methods still used to hand-make Myran spinners.

    Explore Myran →
    Wolfcreek on big water
    Field Notes

    Wolfcreek on big water

    Test anglers share retrieves and setups that keep Wolfcreek lures producing.

    See updates →