About us

Built on decades of fishing and distribution

Nordic Fieldsport ApS was founded in 2024 by Lars Svendsen—the founder of Svendsen Sport—and his two sons. We unite heritage, modern engineering, and B2B focus for the European market.

Roskilde headquarters
History

From Svendsen legacy to Nordic Fieldsport

Our roots are in Scandinavian fishing. The Svendsen family brings decades of product development, manufacturing, and distribution experience, now focused on premium brands and retailer partnerships.

  • Founded 2024 · Køgevej 206, 4000 Roskilde
  • Led by Lars Svendsen and his two sons
  • European distribution with Danish-first launches
Founding team
Founder-led

Mission

To unite hands-on fishing heritage with new technology and distribution discipline, delivering premium gear and reliable support to retailers and distributors.

Vision

Shape the future of European sport fishing with authentic products, transparent partnerships, and services that let retailers focus on their anglers.

Leadership

Founder-led, partner-first

A tight team combining heritage, operations, and on-water testing.

Lars Svendsen

Lars Svendsen

Founder & CEO · Strategy, partnerships, product vision.

Operations

Operations & Sales

Logistics, inventory reliability, and partner onboarding.

Support team

Support Team

B2B portal care, retailer training, and marketing enablement.

Values

What guides us

  • Integrity: transparent pricing, reliable delivery, honest communication.
  • Craft: real materials, real testing, no shortcuts.
  • Partnership: success measured by retailer sell-through, not just shipments.
  • Sustainability: responsible sourcing and long-life products.
Values
Practical & responsible
Headquarters

Roskilde, Denmark

Our distribution hub and showroom are located in Roskilde, serving Denmark and the rest of Europe.

Address
Køgevej 206
4000 Roskilde
Denmark

Phone
+45 22 57 03 98

Email
info@nordicvang.com

Roskilde office
Køgevej 206
Partnership

Ready to work together?

We onboard retailers and distributors with curated assortments, training, and launch plans.

  • Seasonal assortments
  • Training assets
  • Realtidslager
  • Dedicated support