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Brand Story

Wolfcreek Lures

Handcrafted predator lures from Sweden. Each bait is shaped, painted, and finished by hand for trophy pike, muskie, and salmon.

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Wolfcreek on the water
Craft

Swedish hand-painted heritage

Wolfcreek lures are produced in small batches with distinctive shapes and finishes. The goal: aggressive yet stable action that keeps big predators connected.

  • Hand-shaped bodies with reinforced through-wire.
  • Layered paint and clearcoat for depth and durability.
  • Nordic colorways tested in dark, clear, and brackish water.
Wolfcreek craft
Handmade in Sweden
Product range

Built for predators

From jerkbaits to glide baits, each profile is tuned for control and big-fish commitment.

Wolfcreek
Glide bait

Glide Series

Slow-sink gliders with wide S-motion for cold water pike.

Specs →
Wolfcreek
Jerkbait

Jerk Series

Tight, responsive jerks for shallow to mid-depth strikes.

Specs →
Wolfcreek
Tail bait

Tail Series

Replaceable tails and balanced bodies for muskies and salmon.

Specs →
On the water

Recommended retrieves

  • Cold water: slow glides with long pauses near structure.
  • Warm months: faster jerks with directional sweeps.
  • Big fish: upsized tails with steady pulls to stay in the strike zone.

We provide retailer guides that map colors and profiles to local waters.

Nordic water shots
Tuned in Scandinavia
B2B Ordering

Distribute Wolfcreek with confidence

Allocation plans, color packs, and merchandising assets ready for retailers and distributors.

Open B2B portal Plan color packs
  • Color pack recommendations
  • POS & photo assets
  • Realtidslager & leveringsvinduer
  • Support from NF product team