We steward Myran Sverige, Pulz Bait, and Wolfcreek Lures with the same care as their founders—adapting assortments, logistics, and marketing for Europe’s waters and retailers.
Every brand we carry has a distinct story and engineering focus. We keep assortments tight, photography real, and communication bilingual for Denmark-first launches and European rollouts.
Handmade brass and copper spinners with the same workshop methods used in 1950. Built for precise action in rivers and lakes.
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Internal motor technology that brings lures to life. Interchangeable skins, rechargeable core, and lifelike vibration tested in Nordic waters.
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Legendary predator lures crafted and painted by hand. Trusted worldwide for trophy pike, muskie, and salmon.
Go to brand →From assortment planning to shelf execution, we operate with founder-level care and Nordic pragmatism.
Seasonal SKU plans tuned to Danish and European waters, including launch kits, hero products, and refill logic.
Reliable stock, transparent allocations, and fast fulfillment from Denmark to the rest of Europe.
Photography, POS, and training built on real fishing, not stock visuals. Bilingual support for staff and end customers.
Get the full brand library, inventory visibility, and ordering tools in one place. We onboard your team and keep it updated.